EVERY TEAM HAS AN IDENTITY.
A CULTURE.
BUILD YOURS WITH INTENTION.
Get a fully customized culture system built for your team. Using your inputs.
Minor hockey coaches know culture matters. But most don't have a practical system to build it. Glue Guy Hockey gives you a coach-ready kit: custom standards, teaching language, practice cards, game day prompts, and parent messaging — all tailored to your team's biggest challenge.
Free assessment · Anonymous · ~5 minutes
What is a Custom Culture Kit
A Custom Culture Kit is a digital package built around your team’s top culture priorities.
After completing the team culture self-assessment, you’ll receive customized coach, player, and parent resources that help everyone reinforce the same standards, behaviours, and team-first habits.
Your kit includes a coach culture handbook, practice cards, game day reminders, player workbook pages, a parent alignment guide, communication templates, recognition tools, and a month-by-month implementation plan.
The goal is to make team culture easier to teach, reinforce, and understand.
You do not just get a document.
You get a practical system for building the kind of team culture your players can actually live by.
Built by coaches.
Used by coaches.
"This is exactly what I needed to build our culture from scratch. My team went from chaotic to intentional in 6 weeks."
"Our dressing room was toxic last year. This kit gave me the language to turn it around. Parents noticed the difference immediately."
"Best $69 I've spent on coaching. The monthly plan kept us consistent all season."